SNS
About

A practice, not an agency.

SNS is Mohamed Mohsen's marketing practice in Cairo, working with medium businesses and startups across Egypt and the Gulf. Fifteen years of delivered programmes, and a deliberate decision to sell judgement rather than volume.

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01 — How we work

Six things we hold to

  1. The diagnosis comes first and it is paid. Free strategy is a sales tactic and everyone in the room knows it. We charge for the thinking so the thinking can be honest.
  2. We report on money, not on reach. Impressions and engagement are inputs. If we cannot connect the work to revenue, margin or cost of acquisition, we say so rather than dress it up.
  3. Scope is written before it is invoiced. Nothing is billed that was not agreed in writing, and nothing agreed in writing is quietly dropped.
  4. We will tell you not to spend. If the constraint is the product, the price or the checkout, more media makes the problem more expensive, not smaller.
  5. We do not take competing clients. One brand per category at a time, and we will tell you when a conflict arises.
  6. Arabic is written, not translated. Copy in Arabic is written by a native writer and approved by you before it appears anywhere.
02 — Fit

Who this is for, and who it is not

A good fit

Owner-led businesses past first revenue that have stopped growing and do not know why. Startups about to spend serious money and wanting to know first whether the model holds. Companies entering Egypt or the Gulf from outside.

A poor fit

Anyone looking for the cheapest available posting service, anyone who has already decided what the answer is and wants an agency to execute it, and anyone who needs the work to start before it has been scoped.

Start here

Tell us what is not working. We will tell you what we would look at first.

The first call is free and lasts thirty minutes. No deck, no pitch. You describe the situation, we ask the questions we would ask on day one of an engagement, and you leave with our read on it whether or not you buy anything.

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Emailm.mohsen@snseg.com
Phone+20 111 300 9225
Based inCairo, Egypt
Working withEgypt & the Gulf